I don't know about you, but I love a good department store-- Nordstroms, Bloomingdales, Macy's, they are my idea of a good time on a Saturday. I also find it interesting how my decide to market their stores because they sell such a wide range of items. The main way they advertise is through mailing booklets and emails. These show what new products they have in store, and how much the products are.
Apparently these stores are being overlooked by teenagers lately, thus their sales are not doing as well as they would like them to be. Teenagers would rather shop at trendier stores like Forever 21 or H&M and feel like department stores are for older people. The stores have realized this and have started changing their merchandise to be more "fast fashion" trendier clothes to keep up with these other stores (
source).
Learning this information was interesting to me especially because I am interest in fashion merchandising as well. I think that this is a good move on the department stores part because they sometimes do have a stigma to them as being more traditional. Hopefully they can start gaining younger loyal shoppers to support their sales numbers.
I don't know about you, but I love a good department store-- Nordstroms, Bloomingdales, Macy's, they are my idea of a good time on a Saturday. I also find it interesting how my decide to market their stores because they sell such a wide range of items. The main way they advertise is through mailing booklets and emails. These show what new products they have in store, and how much the products are.
Learning this information was interesting to me especially because I am interest in fashion merchandising as well. I think that this is a good move on the department stores part because they sometimes do have a stigma to them as being more traditional. Hopefully they can start gaining younger loyal shoppers to support their sales numbers.
Interesting. I'm not one who's caught up on the current events in the world of retail marketing, especially when it comes to fashion, but I can tell you that we (as consumers) are witnessing the immense success and high demand of today's small and frequent trendy/hip stores, like H&M and Express. It's great to hear that the all-mighty department stores that once ruled during the 70's, 80's, and early 90's are starting to make changes and adapt with acquiring new trendier clothing lines, but I think better product placement consisting with an attractive floor layout within their stores is a much better strategy for the long haul... if they so choose to survive in this extremely competitive market.
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